(RE) | An Initiative to Refill Water Bottles

(RE)fill is the first product of (RE), an eco-friendly and social brand. (RE) philosophy is to design solutions which lead people to (RE)use and state it. This first object is a simple and bright cap-funel that people can screw on their plastic bottle in order to (RE)fill it.

(RE) has been awarded “In-Book” by the jury of the D&AD 2009 award.


Final rendering.

Bottled water or tap water? the reality.

(RE) user experience.

Packaging and display.

Statement of intent.

Helps refilling.

Open close by pressing the rubber cap.

Drink as you would drink from a glass.